Film Marketing Research

Film Marketing Research

Modern campaigns have three acts: A year or sometimes even longer before the film would debut in cinemas, marketing companies introduce it with depending, sometimes a 60second or longer teaser trailer in preparation for the main trailer, which appears up to four months before the release of the film in cinemas; five weeks before the film opens, you normally start to see shortened teaser trailers. Studios typically spend about ten million dollars on the basics (cutting trailers and designing posters, conducting market research.) And thirty million on the media buy. Between seventy and eighty per cent of that is spent on television advertising (enough so that viewers should see the ads an average of fifteen times), eight or nine per cent on Internet ads, and the remainder on newspaper and outdoor advertising. The hope is that a potential viewer will be prodded just enough to make him decide to see what all the fuss is about.

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