Evaluation Question 3

From all of my overall audience’s feedback, I have received a great amount which really helped to shape my trailer, website and poster. With showing my idea and describing my idea to potential audiences I used the feedback which was given to really create the film trailer. I had in mind the Encoding and decoding theory but I challenged it and used it to my advantage, to do this, I basically changed sections of my film trailer before it was created so that people could better understand it. For example, originally I didn’t have the idea to show that the vigilante had a gun, but from audience feedback this was put into the film trailer. This was because the feedback I received showed that not a great amount of people understood who the character was when he was just originally clenching his fist and standing to put a jacket on. Still with the edit to show the character owning a gun and loading it, I did receive some feedback saying that they though he was the psycho as well, but the mass majority of people did understand the trailer. I think that using audience feedback to shape the product which I have created is an excellent idea to take into mind for any projects as it really does help.

Since I used the Encoding and decoding theory to shape the trailer to the audience’s knowledge on vigilantism, it was also used on the reveal of the bank scene. Originally the scene was going to cut off at the doors being closed so that the audience couldn’t see what was behind the doors. This was going to be used to create massive suspense and leave the audience on a cliff hanger. However with audience feedback it was decided to have it so that the trailer did show the bank vault. I think this is a very effective way of learning from audience feedback, I feel that it is defiantly something to use and I have learned a lot from audiences views.

Overall I have learned to always gather audiences views and opinions on projects before actually starting them, since so many scenes from the original draft have been changed, it showed me that listening to other peoples feedback is a major thing in the creating of something like my media package. After all I was creating something for targeted audiences so I feel that it is better to make something what suits their own needs and understandings rather than to my own. Learning about the encoding and decoding theory of media really did take toll on a big part of my trailer as it was used to gather feedback and edit the package to their own liking.

However I have also learned from audience feedback that it is not always the best way to edit your projects as I was told in some feedback that the poster should reveal more about the film, give an insight on to who the psycho is and the vigilante, however I did not go along with this as I wanted to still keep it all to the original idea which was to make the trailer as unknowing as possible and keep everything hidden from the audience to create definite suspense.